Midjourney has acquired Co-Star, the social astrology app, according to Bloomberg. The terms of the deal were not disclosed, but the acquisition gives the AI lab a consumer product with a large existing audience and a team that has already built a widely used mobile experience.
The move is notable because Midjourney is best known for its LLM-powered image and video generators, not astrology. Co-Star, meanwhile, is centered on birth charts, horoscopes, compatibility assessments and advice based on a user’s astrological information.
A Consumer App Joins an AI Lab
Co-Star reportedly has about 4.3 million monthly active users. Its core experience helps people determine their astrological birth charts and share those charts with friends on the app.
That makes the acquisition more than a simple content or brand deal. Co-Star brings Midjourney a social consumer app with an existing audience, repeat usage, and a product built around personal identity and interpersonal sharing.
The app also already uses both AI and humans to produce horoscopes, compatibility assessments, and other advice. That places Co-Star in a category that sits close to generative AI, but with a very different user purpose than Midjourney’s better-known creative tools.
Midjourney’s public identity has been tied closely to image generation and video generation. Its users generate text and images through a Discord server, and the company has not had a stand-alone Midjourney app.
Why Co-Star Fits the Bigger Pattern
The deal suggests that Midjourney is still testing how broad its product ambitions can become. The company is almost synonymous with its Discord-based creation flow, yet its interests now appear to extend beyond that familiar environment.
The source article notes that Midjourney is also trying to build a medical arm and spa. In that context, acquiring an astrology app looks less like an isolated surprise and more like another sign that the company is willing to explore several directions at once.
Co-Star gives Midjourney something different from a pure generation tool. It is a consumer app built around ongoing personal engagement. Users are not only creating images or videos; they are checking information about themselves, reading advice, and comparing compatibility with friends.
That matters because consumer AI products are not only about model capability. They also depend on interface design, retention, social behavior and a reason for users to come back. Co-Star’s team has direct experience with those problems.
The Team May Matter as Much as the App
Co-Star’s team of two dozen employees has joined Midjourney as part of the acquisition. The most immediate strategic value may be that group’s experience building and operating a consumer app.
Midjourney’s current product setup is unusual for a company with its level of name recognition. The service is strongly associated with a Discord server, and there is no stand-alone Midjourney app.
That leaves an obvious question: could the Co-Star team help Midjourney build a more direct app experience? The source article presents that as a possibility, not a confirmed plan. Still, it is a logical implication of the acquisition because the acquired team has already worked on a consumer-facing social product.
A stand-alone app could give Midjourney more control over how users discover features, manage workflows and interact with generated media. But the source does not say that such an app is in development, so the confirmed fact remains narrower: Co-Star’s employees have joined Midjourney, and their consumer app background is now inside the company.
What Co-Star Brings to the Product Mix
Co-Star’s product is built around astrology rather than general-purpose creative generation. Users rely on it for astrological birth charts, horoscopes, compatibility assessments and advice tied to their astrological information.
Several elements stand out from the source details:
- Existing audience: Co-Star reportedly has about 4.3 million monthly active users.
- Social behavior: Users can share astrological birth charts with friends on the app.
- AI-assisted content: Co-Star uses both AI and humans to write horoscopes, compatibility assessments and advice.
- Consumer app experience: A team of two dozen employees has joined Midjourney.
For Midjourney, those pieces could be useful even if astrology remains separate from its image and video tools. Co-Star’s history shows experience in packaging AI-supported content for everyday users, not only for people who already understand prompt-based creative systems.
That distinction is important. Midjourney’s creative tools ask users to generate outputs. Co-Star’s model is more interpretive and personal: the app gives users material to read, compare and share. Both involve AI, but the user behaviors are different.
A Wider Bet on AI Products
The acquisition underscores how unsettled the AI product market remains. Midjourney has a strong association with visual generation, but its recent direction, as described in the source, points to a wider set of experiments.
Co-Star does not turn Midjourney into an astrology company. It does, however, add a product and team that understand social consumer software, AI-assisted writing and personalized daily engagement.
The deal terms were not disclosed, so the scale of the transaction is unknown. The clearest takeaway is strategic rather than financial: Midjourney is expanding beyond the narrow frame of image and video generation.
Whether that leads to a stand-alone Midjourney app, a new Co-Star direction, or a broader portfolio of AI-powered consumer products is not stated in the source. What is clear is that Midjourney has brought a social astrology app and its two dozen employees into the company, widening the range of products and expertise under its roof.