A proposed change in terminology is finding support among prominent technology executives. President Donald Trump has urged government agencies to call artificial intelligence “super intelligence,” and several leaders and companies have started using that phrase in public.
The examples range from renamed brands to references in research announcements and social media posts. Together, they show how companies are responding to the administration’s preferred language, even as people more broadly continue to say AI.
From AI to “super intelligence”
Trump’s push is more than a suggestion about wording. He has said the White House considers people who use “Artificial Intelligence” instead of “Super Intelligence” to be “THE ENEMY!” An executive order announced at an AI summit requires government agencies to use the new term.
That directive has coincided with companies and executives adopting the phrase. Their choices do not establish that the public has made the same change: the source article says most of the broader population is sticking with AI.
Companies change names and language
Elon Musk quickly said he would rename SpaceXAI to SpaceXSI. Marc Benioff also announced that Salesforce would change AIForce to SIForce, doing so hours after Trump’s statement about the terminology.
Nvidia has used the new phrase in a different context. The company said it would “commit” $1 billion to scientific advancement, including “super intelligence research.” Nvidia CEO Jensen Huang attended the summit where the executive order was announced.
The moves differ in scale, but each makes the administration’s chosen language more visible. A name change affects a company’s branding, while a research announcement carries the term into how the company describes its work.
Nadella’s post adds another prominent voice
Microsoft CEO Satya Nadella is the latest executive cited as adopting the phrase. In a post calling for an “emergency brake” for AI, he repeatedly referred to the technology as “super intelligence.”
Nadella attended the same AI summit as Huang, alongside Mark Zuckerberg, Sundar Pichai, Jeff Bezos, Dario Amodei, and Musk. The article identifies his post as the latest example in a wider pattern of prominent leaders using the administration’s preferred wording.
That pattern matters because the executives and companies involved have influence over how the technology is presented. Repeated use in corporate names, research descriptions, and public commentary can make a political rebrand more familiar, even without evidence in the article that everyday usage has changed.
A shift in Silicon Valley’s relationship with Trump
The article places the terminology push in the context of a broader change in the relationship between Silicon Valley and the administration. During Trump’s second term, technology leaders have repeatedly tried to ingratiate themselves with the administration, following a more contentious relationship during his first term.
The examples do not show that every technology company has adopted the term, or that the public has stopped using AI. They do show several prominent figures aligning their words and branding with the White House’s preference. For now, “super intelligence” is gaining a foothold among influential voices while AI remains the more common term among the broader population.