Samsung Electronics is making ChatGPT Enterprise and Codex available at major scale, extending the tools to all employees in South Korea and to everyone in its Device eXperience (DX) division worldwide.
The move places OpenAI’s enterprise AI products deeper inside one of the world’s largest electronics companies. According to OpenAI, the agreement ranks among the largest enterprise deals in the company’s history.
A Broad Rollout Across Samsung
The deployment covers two large groups: Samsung Electronics employees in South Korea and the global workforce inside the Device eXperience (DX) division. That makes the rollout both domestic and international, depending on where employees sit inside the company.
Samsung plans to use ChatGPT Enterprise and Codex across research, manufacturing, marketing, and administration. That range matters because it shows the tools are not being positioned only for software teams or technical work. They are being introduced into areas that touch product development, factory operations, business messaging, and internal support work.
For employees, ChatGPT Enterprise can serve as a workplace AI layer for tasks that involve information, drafting, analysis, and coordination. Codex adds a more action-oriented toolset, especially where code, internal tools, or repeatable workflows are involved.
The source article does not describe exact implementation timelines, training programs, or internal policies. What is clear is the intended scale: Samsung is not testing these tools with a small isolated group. It is making them available across a wide employee base.
Why Codex Is No Longer Only About Coding
Codex began as a tool for developers to write and review code. That origin still matters, especially for engineering teams that need help creating, checking, or improving software.
But according to OpenAI, Codex is increasingly being used by non-developers as well. The article says people outside traditional coding roles are using it to build internal tools and automated workflows.
That shift helps explain why a company like Samsung would use Codex across multiple business functions. In a large organization, many employees deal with repetitive processes, structured information, and handoffs between systems. Even when the work is not software development, it can still benefit from automation.
Codex recently added a record-and-replay feature. The feature lets users go through a workflow once and then allows the AI to repeat it on its own. In plain terms, that points toward a future where employees can demonstrate a task instead of formally programming every step.
For workplace AI adoption, that distinction is important. If non-developers can show a system what they need done, rather than write code from scratch, the audience for automation becomes much larger.
Enterprise AI Moves Into Everyday Operations
Samsung’s stated use cases span research, manufacturing, marketing, and administration. Each area suggests a different kind of work where AI may become part of the daily process.
- Research: Employees may use AI tools to help handle information-heavy work and support technical exploration.
- Manufacturing: AI tools may support workflows tied to operations and process management.
- Marketing: Teams may use AI for planning, drafting, and organizing campaign-related work.
- Administration: Internal processes and repeatable office workflows may be candidates for automation.
The source does not provide specific examples from Samsung’s internal teams, so the significance is best understood at the category level. Samsung is applying enterprise AI to both high-skill knowledge work and routine organizational work.
That combination is central to the broader enterprise AI story. Companies are not only looking for AI that answers questions. They are also looking for systems that can help employees complete tasks, reduce manual steps, and create tools that fit internal needs.
Codex is especially relevant to that second goal. Its developer roots give it a place in software work, while its newer workflow capabilities make it useful beyond traditional engineering roles.
The South Korea Context
OpenAI says more than five million people use Codex weekly worldwide. In South Korea, active users have jumped about 800 percent since February.
Those figures help frame Samsung’s rollout as part of a larger pattern. Codex usage is already growing globally, and South Korea has seen especially sharp growth in active users. Samsung’s deployment adds a major enterprise customer to that momentum.
The relationship between Samsung and OpenAI is not limited to software tools. Samsung already supplies OpenAI with memory chips for AI infrastructure. That means the two companies are connected both through AI usage inside the workplace and through hardware used to support AI systems.
The article also names other Korean customers: LG Electronics, Krafton, Toss, and Seoul National University. Together, those examples show OpenAI building a customer base in South Korea that includes technology companies, a gaming company, a financial technology company, and a university.
What This Signals For Workplace AI
Samsung’s adoption of ChatGPT Enterprise and Codex points to a clear direction for enterprise AI: broad access, multiple departments, and a mix of knowledge assistance and workflow automation.
The most important part of the rollout may be its scope. By extending the tools to all employees in South Korea and to the global DX division, Samsung is treating AI as a general workplace capability rather than a narrow technical add-on.
At the same time, the Codex details show how the definition of workplace AI is changing. A tool that started with writing and reviewing code is now being described as useful for non-developers who want to create internal tools and automate repeatable work.
For Samsung, the deployment gives employees access to AI tools across research, manufacturing, marketing, and administration. For OpenAI, it adds a major enterprise deal and strengthens its presence in South Korea, where Codex usage has already grown quickly.
The broader takeaway is straightforward: enterprise AI is moving from pilot projects into wider workplace distribution. Samsung’s rollout is one of the clearest examples in the source article of that shift happening at large-company scale.