OpenAI is pushing ChatGPT Enterprise deeper into corporate work through a major deal with PwC, the management consulting giant. The agreement covers 100,000 users and turns PwC into both OpenAI’s biggest customer to date and its first partner for reselling the company’s enterprise offerings to other businesses.
The move matters because it ties two goals together: wider internal use of generative AI at a large consulting firm, and a new sales channel for OpenAI as it tries to turn workplace interest in ChatGPT into long-term enterprise adoption.
A large enterprise commitment
OpenAI announced on Wednesday that PwC will bring ChatGPT Enterprise to 100,000 employees in the U.S., U.K. and the Middle East. That immediately makes PwC the largest customer OpenAI has signed for the product so far.
The number could become larger if PwC extends usage to the rest of its global operations. The source article says that expansion could include 328,000 employees.
ChatGPT Enterprise launched in August 2023 as OpenAI looked for ways to monetize its generative AI products after raising billions. The enterprise tier is positioned as more suitable for large organizations than consumer access, with faster and unlimited interactions, more flexibility for customized models, analytics, and other tools.
Those features are important because corporate adoption is not just about giving employees access to a chatbot. Companies need systems that can be adapted to specific use cases, monitored, supported, and integrated into everyday workflows.
From internal use to resale partner
The PwC deal is not only a customer win. PwC will also become OpenAI’s first partner for selling ChatGPT Enterprise to other companies.
Richard Hasslacher, OpenAI’s global head of alliances and partnerships, described the arrangement as a first-of-its-kind partnership for the company. “PwC is the first partner that we are leaning into in this way,” he said. “PwC becomes our largest customer, but they’re also our first partner who’s going to be reselling ChatGPT enterprise… It is penetration into industry verticals, but also providing an expansive set of services that customers desperately need to take advantage of in a brand-new solution category.”
That comment points to the practical challenge behind enterprise AI adoption. OpenAI can provide the technology, but many companies may need help deciding where to use it, how to train employees, how to redesign workflows, and how to measure whether the investment is producing results.
For OpenAI, a partner model could help it reach more businesses than it can support directly. Hasslacher said OpenAI has its own customer success team to help customers deploy generative AI solutions, but that capacity is limited. He added that this is where the partner ecosystem becomes important, and said, “I think you will be seeing a lot more related to that ecosystem.”
Why PwC wants ChatGPT Enterprise
For PwC, the deal reflects both internal strategy and a commercial opportunity. The firm sees generative AI as part of how its own business may change and as a way to win new consulting work from clients making similar decisions.
Bret Greenstein, partner and “generative AI leader” at PwC, rejected the idea that adopting ChatGPT or other generative AI assistants would threaten jobs. Instead, he suggested the technology could help the firm grow business using its existing employee base without needing to add more people.
Greenstein said the firm had been an early adopter of ChatGPT, so moving to the enterprise tier fit with rising engagement inside the company. PwC had also been building tools around the product itself, but he said a better technology stack changes what the company needs to build on its own.
As Greenstein put it, “but as the technology stack gets better, we can buy versus build more things. We can then focus more on outcomes, transformation, workflow, use cases, and business process, and less on assembling APIs to build an experience for our employees.”
That distinction is central to how large companies may think about enterprise AI. The first stage is often experimentation. The next stage is deciding which parts of the stack should be purchased, which should be customized, and where internal teams should spend their time.
The adoption question
Generative AI tools have attracted intense attention, but companies still need to prove that usage is sustained and valuable. The source article frames this as one of the big open questions around the technology: whether it is hype or whether services like ChatGPT become durable workplace tools.
Greenstein declined to say how much generative AI products are used daily at PwC. He did say that the education tools PwC built to help train people have received 90% engagement.
That training figure is useful because adoption depends on more than software access. Employees need to understand where generative AI fits into their work, what tasks it can support, and how to use it in a business context.
OpenAI also disclosed last month that ChatGPT Enterprise had around 600,000 users. According to Hasslacher, that user base includes 93% of all Fortune 500 companies. He declined to disclose engagement time across those users.
With PwC adding 100,000 employees, OpenAI’s enterprise footprint grows substantially. The broader question is whether large deployments like this can move generative AI from pilots and occasional use into core business processes.
Pricing remains private
The financial terms of the PwC deal were not disclosed. ChatGPT’s self-service version costs $30 per user, while the consumer edition is $20 per user. OpenAI does not publicly disclose enterprise pricing, and neither PwC nor OpenAI discussed pricing for the article.
The source article also notes a Reddit thread that appeared to indicate $60 per seat, per month for 150 seats for a year, while adding that rates likely vary significantly. For a deployment covering 100,000 users, the actual pricing structure matters, but it remains outside public view.
What is clear is the direction of travel. OpenAI is trying to make ChatGPT Enterprise a serious workplace platform, while PwC is positioning itself as both a large-scale user and a guide for other companies considering generative AI. The deal gives OpenAI a major reference customer and gives PwC a new role in the market for enterprise AI services.