Karamo Brown is moving from televised pep talks into a wellness product built around personalization, community and artificial intelligence. His new app, Kē, brings together fitness, nutrition, meditation and support groups, with one feature designed to stand apart: AI Karamo, a digital version of Brown that users can talk to in real time.
The launch follows Brown’s own year and a half of work across fitness, nutrition, meditation, sobriety, relationships and personal growth. Kē is positioned as a way to help users build similar habits, while giving them tools that can adjust around what they already have and how they already live.
What Kē is built to do
Kē’s core wellness features are practical rather than abstract. The app can create personalized fitness plans based on a user’s available workout equipment and schedule. It also provides nutrition guidance by suggesting meal plans based on food users have at home.
That matters because the app is not presented as a fixed program that every person follows in the same way. Users can ask an AI chatbot to revise fitness and meal plans, giving them a way to adapt the guidance without starting over. Each workout also comes with guided instructional videos intended to help users use correct form.
The app’s mental health features focus on meditation and emotional support. Kē includes meditation videos aimed at different emotions, including stress and anxiety. It also has a community section where users can join supportive groups around shared experiences, such as sobriety or wellness discussions.
Taken together, the app’s structure points to a broad definition of wellness. It does not only emphasize exercise or food. It connects those areas with reflection, emotional regulation and peer support, which are all described in the source as part of the experience Brown wants to support.
How AI Karamo works
The app’s most distinctive feature is AI Karamo. It allows users to speak with a digital version of Brown, ask questions and receive advice in real time, delivered in his voice.
The clone is powered by AI startup Delphi. According to the source, it draws from material from Brown, including interviews, podcast episodes and other clips, so that the digital version can represent him as authentically as possible. The source also notes that Arnold Schwarzenegger has his own digital clone with Delphi.
Brown described the feature as convincing enough that people close to him already use it.
“My best friend and sister to this day still talk to the AI clone when they can’t get hold of me,” Brown told TechCrunch.
The feature places Kē inside a larger celebrity AI trend. The source points to Matthew McConaughey and Michael Caine, who have partnered with ElevenLabs to license their voices for digital replicas. At the same time, it notes that many celebrities have raised concerns and taken action over unauthorized use of their likenesses and voices in digital clones.
The human connection question
Celebrity chatbots can create a complicated tension. On one hand, they can make advice feel more personal and immediate. On the other, the source notes concern about fans developing one-sided emotional attachments to celebrity chatbots.
Brown’s answer is that Kē is not meant to replace real relationships. He frames AI Karamo as a tool for personal development and as a way to encourage users to seek real support when needed.
“If someone is struggling with a sensitive issue, it can direct them toward appropriate resources and remind them to seek support from real people in their lives… At the end of the day, this is meant to be a tool that helps people reflect, learn, and grow, and it’s not a substitute for human connection,” Brown said.
That boundary is central to how the app is being described. Brown also said users can talk to the digital clone as much as they need, but the purpose is not endless engagement.
“People can talk to it as much as they need. That said, the goal isn’t to keep users talking to the AI indefinitely. It’s designed to help people make progress in their lives.”
The source says safeguards are in place and that a team of humans oversees the app. It also notes an important privacy consideration: using the AI feature means sharing conversation data with Delphi, so users should avoid disclosing sensitive information.
What comes next for Kē
Brown said he was initially skeptical when AI became part of the broader conversation a few years ago. His view changed after seeing how companies like Delphi approached the technology.
“When AI first started becoming part of the conversation a few years ago, I was honestly pretty skeptical. But the technology has evolved significantly, and what changed my perspective was seeing how thoughtfully companies like Delphi have approached it.”
The next step could make AI Karamo more action-oriented. Delphi plans to add agentic capabilities to Kē, according to the source. One example given is that if AI Karamo advises a user about a workout routine, it may eventually be able to go into the “My Plan” tab and adjust that plan directly.
For now, Kē is available on iOS and Android devices. The subscription costs $14.99/month after the 3-day free trial.
The app arrives at a moment when celebrity AI is both expanding and being questioned. Kē’s test will be whether its digital clone can support reflection, learning and habit-building while keeping the line between AI advice and human connection clear.