Google is pushing AI Mode further into tasks that sit close to a purchase decision. The company announced on Tuesday that AI Mode can now help users find event tickets and beauty and wellness appointments directly from Search.
The update builds on earlier agentic capabilities in AI Mode, which Google first introduced for restaurant reservations in August. The feature is still part of Search Labs in the U.S., and Google describes it as an early experiment that may make mistakes.
What Google AI Mode Can Do Now
AI Mode is Google’s Search feature for asking complex questions and follow-up questions in one place. With the new update, it is no longer limited to researching a topic or helping organize information. It can also help users move through more specific booking searches.
For event tickets, a user can ask for a request with several constraints at once. Google’s example is: “Find me two cheap tickets for the Shaboozey concert coming up. Prefer standing floor tickets.”
AI Mode then looks across multiple websites for real-time ticket options that match the request. Instead of sending the user to search manually across different sites, it presents a curated list of ticket prices. From there, the user can choose an option and follow a link to the booking page to finish the purchase.
The same expansion also covers beauty and wellness appointments. The source does not list specific appointment types, but the important shift is that AI Mode is being used to help with service bookings, not only information discovery.
How This Builds On Restaurant Reservations
Google first brought agentic capabilities to AI Mode in August through restaurant reservations. That earlier version let people ask for dining options using several preferences in one prompt.
For example, a user could ask: “Find me a dinner reservation for three people this Friday after 6 p.m. around Logan Square. Craving ramen or bibimbap.”
AI Mode would then search across different reservation platforms and surface real-time availability from restaurants that fit the request. The user would receive a curated list of options rather than a broad set of search results to sort through manually.
The event ticket and appointment update follows the same basic pattern:
- The user gives a detailed request with preferences such as quantity, timing, location, category, or seating preference.
- AI Mode searches across multiple sites or platforms for options that match the request.
- The result is narrowed into a curated list that the user can review.
- The final transaction still happens on the booking page, where the user completes the purchase or reservation.
That structure matters because Google is positioning AI Mode as a search interface that can help act on a request while still connecting users to external booking pages.
Who Can Use The New Capabilities
The new agentic capabilities are available to all users in the U.S. who have opted into Google’s experimental arm, Search Labs. Google AI Pro and Ultra subscribers have access to high limits, according to the company.
The Search Labs framing is important. Google is not presenting the feature as a finished replacement for ordinary Search. It is testing how people use AI Mode when the task is more complicated than a simple query and requires filtering through live options.
“Our priority in Google Search is connecting you with high-quality information you can rely on,” Google explained on its Search Labs page. “This new mode is rooted in our core quality and safety systems, but it’s still an early experiment and may make mistakes.”
That warning is part of the product story. AI Mode is being asked to interpret specific requests, search across services, and organize choices. Google is also telling users that the experience remains experimental.
Why AI Mode Is Becoming More Useful
Google launched AI Mode in March as part of its response to services such as Perplexity AI and OpenAI’s ChatGPT Search. Since then, the company has expanded AI Mode to more than 180 countries and continued adding features.
Some of those additions focus on research and organization. AI Mode recently gained a Canvas feature that helps users build study plans and organize information across multiple sessions in a side panel. It also now works with Google Lens so users can ask questions about what appears on their desktop screen.
The booking features point in a different direction. They show AI Mode becoming a tool for turning a detailed request into a short list of actionable options. A user is not just asking what is available; they are asking AI Mode to apply preferences, compare live options, and reduce the number of steps before a booking page.
That does not remove the user from the final decision. In the examples Google gives, AI Mode surfaces options and links out to complete the booking. The user still chooses from the list and finalizes the transaction elsewhere.
The Bigger Search Shift
The update shows how Google is expanding AI Mode from answering questions into helping with multi-step tasks. Event tickets, beauty and wellness appointments, and restaurant reservations all require a user to sort through availability, preferences, and price or fit.
AI Mode’s role is to compress that search process into a more conversational request. A user can say what they want in natural language, include several conditions, and receive a more focused set of choices.
For now, the feature remains tied to Search Labs in the U.S., with higher limits for Google AI Pro and Ultra subscribers. The core message is clear: Google wants AI Mode to handle more of the work between asking for something and reaching the page where the user can book it.