Fika Jobs is trying to change how early hiring decisions are made. The Stockholm-based startup has raised a $4 million pre-seed round for a platform that uses AI agents and short-form video profiles to help employers look beyond resumes.
The company is building a hiring experience that combines parts of LinkedIn and TikTok, but with AI interviews at the center. Instead of asking candidates to repeatedly submit applications and cover letters, Fika Jobs wants them to create a living profile that employers can discover as roles open.
How Fika Jobs Works
The candidate flow begins with a LinkedIn profile. Fika Jobs reviews the candidate's background and uses AI to generate personalized interview questions.
The candidate then completes a roughly 10-minute video interview with an AI agent. The agent is currently powered by Google's Gemini models.
After the interview, the platform turns the candidate's answers into short video clips and arranges those clips into a profile. The result is meant to show communication style, personality, and other traits that a resume may not capture clearly.
For job seekers, that changes the repeated application cycle. Instead of applying separately to every opening, candidates can maintain a live profile that employers may return to when new opportunities appear.
Why The Founders Built It
The idea came from brothers Jakob Dubois and Alexander Dubois, who co-founded Fika Jobs and serve as CEO and CTO. Their view of hiring was shaped while they were building their earlier startup, Gaff.
During that period, they nearly overlooked a candidate because the resume did not stand out. After speaking with him, they saw qualities that mattered to them, including grit, drive, and ambition.
That experience led the founders to focus on a problem many employers recognize: some signals are hard to read from a document. A resume can summarize work history, education, and skills, but it may not show how a person explains ideas, handles questions, or presents themselves in conversation.
Fika Jobs is positioning video and AI interviews as a way to bring those signals earlier into the process. The goal is not simply to replace the resume, but to add another layer before employers decide whom to meet.
How It Differs From Other AI Hiring Tools
Many AI hiring companies focus on making employer workflows faster. The source article names Alex, Maki, and Mercor among competitors that help employers source, screen, and match candidates more efficiently with AI.
Fika Jobs is taking a different route. Its main product idea is a pool of candidates who have already been interviewed and evaluated by AI, with video-first profiles that employers can browse.
That difference matters because it changes who the platform is organized around. In a traditional application flow, candidates chase individual jobs. In Fika's model, candidates build a profile once, and employers search across people who have already gone through the platform's interview process.
If the model works, employers could assess communication skills and cultural fit earlier than they might in a resume-first process. The source article notes that this may be especially useful for early-career professionals and candidates from non-traditional backgrounds, whose potential may not be obvious from a resume alone.
The Bias Question
Video-first hiring also creates risks. A video profile gives employers immediate access to visible and audible characteristics that a resume may partly hide.
Those characteristics can include race, age, gender, physical appearance, and accent. Seeing and hearing a candidate before reviewing qualifications can create openings for discrimination.
This is a core tension in Fika Jobs' approach. The same format that can reveal communication skills and personality can also expose candidates to judgments unrelated to whether they can do the job.
The source article points out that some companies have moved toward blind resume screening for a reason. Fika Jobs' model runs in another direction, so its usefulness will depend not only on whether employers like the product, but also on how the platform handles fairness concerns.
Funding, Launch Plans, And Business Model
The $4 million pre-seed round will support continued platform development, team growth, and preparation for a wider launch later this year.
The round was led by Luminar Ventures. Alliance VC also participated, along with King co-founders Sebastian Knutsson and Riccardo Zacconi, who are best known for creating Candy Crush.
Fika Jobs plans to open early access to candidates this week. A broader public launch is expected this fall. The company will first focus on Sweden before expanding internationally.
More than 100 companies are on the waitlist, according to the founders, though they declined to name those companies. More than 50 companies have tested the platform, including Plenty Labs, SICS.ai, Kognity, and Rebtel.
The pricing model is also notable. The platform is free for job seekers. Employers pay nothing up front, but Fika Jobs takes 10% of a candidate's first-year salary after a successful hire.
The company says that fee is lower than the 20% to 30% placement fees often charged by traditional recruiters and headhunters. That gives Fika Jobs a success-based business model: it earns money only when a hire is made through the platform.
For now, the question is whether candidates and employers will trust a video-first, AI-interviewed profile as a serious hiring signal. Fika Jobs is betting that a short AI-led interview can surface useful information earlier, while making the process less repetitive for job seekers.