Bluesky is expanding Attie beyond custom social feeds. The experimental tool will let creators build websites, quizzes, games, polls and other interactive experiences, with the aim of making projects that once required software development accessible to everyday users.
From custom feeds to shared experiences
Attie first offered AI-powered tools for building personalized social feeds. Its new capabilities broaden that idea: users can create interactive projects for a group, rather than making something only for themselves.
Bluesky CEO Toni Schneider announced the change during an interview at TechCrunch Disrupt 2026 on Thursday. He described the concept as “social vibe coding or vibe coding for your community.”
Schneider said current vibe coding is largely a solo activity. Attie is intended to let people build together or make something for a community, including small social experiences for friends.
Built on the decentralized social web
Experiences created with Attie will live on the AT Protocol, or atproto, which also powers Bluesky and other decentralized social apps. Those services form a network called the Atmosphere.
Creators will be connected to their atproto identity as they build. Attie can also suggest projects based on information in a user’s public Bluesky profile, giving the tool a starting point tied to their existing social presence.
Users can bring their own AI model or choose from open-weight options. The resulting sites and games can then reach Bluesky’s wider audience, according to COO Rose Wang.
Distribution is part of the pitch
Wang pointed to a common challenge for people making new digital products: finding users. She said Attie’s connection to Bluesky could help creations reach people through the network instead of existing as standalone projects.
Bluesky has 47 million registered users, although engagement has declined as some people who tried the service later returned to X. The company is looking for ways to encourage activity by investing in developers and communities in the months ahead.
That makes Attie more than a place to experiment with AI features. The tool could help people make activities that give groups new reasons to interact on Bluesky, while linking those experiences to the wider decentralized social web.
Private data is on the roadmap
Bluesky is also working toward support for private data in its protocol. Schneider said developers have requested the capability more than any other feature. It is in alpha testing, with a rollout planned by the end of the year.
For Attie, the broader idea is to make social creation feel smaller and more personal. Schneider said people should be able to make fun projects for friends without having to communicate with the entire world all the time.