Automattic, the company behind WordPress.com, has introduced Spacefast, a service for deploying websites and apps built with AI coding tools. It provides the components those projects need to operate online, while letting users choose which agent or chatbot they use to create them.
Infrastructure for projects built with coding agents
Spacefast is designed to supply databases, authentication, file uploads, email and analytics. These services can turn a project made with a coding agent into a working website, app or other online service.
Users can connect tools such as ChatGPT, Claude, Hermes, OpenClaw, Grokbot, Muse, Pi, Cursor, Opencode and Amp. They can also get started by connecting a Git repository. That flexibility is part of the product’s pitch: people can bring their preferred tools and use Spacefast to deploy what they build.
The service enters a field that includes Lovable and Emergent, which offer both an interface for creating apps and infrastructure to run them. Automattic presents Spacefast as a more open option, although giving users more choice may appeal less to people who would rather have one tool make the decisions for them.
From an internal project to a wider launch
Spacefast is led by Batuhan Icoz. He began working on it during one of Automattic’s hackathon sprints earlier in the year, while working on the company’s cross-platform messaging app Beeper. He had noticed non-technical friends sharing Vercel links to projects they had made through vibe coding.
Icoz told TechCrunch that he wanted a simpler way for people to set up and deploy those projects. He saw Automattic as having infrastructure that could serve that purpose, even though people have traditionally associated the company mainly with WordPress. The project was first called Stattic, then became Spacefast.
After sharing the early solution with friends, Icoz added features to make it more capable. Automattic soft-launched Spacefast in September to gather feedback ahead of its public launch. The company has seen people and organizations use it for internal mockups, slideshows and offer-related websites.
Competing for teams and organizations
Spacefast also faces competition from productivity and design products. Figma, Canva and Notion have introduced offerings that bring together elements of vibe coding, mockups and presentations. The broader contest is over how people move from an idea or draft to something they can share or put to use.
Automattic’s position within the company could help it connect Spacefast to other products. Icoz pointed to web analytics, WordPress integration and e-commerce features through WooCommerce as areas where the company could add capabilities. For organizations, he described a need to bring scattered tools under a provider that understands enterprise requirements.
That need may come into focus when marketing teams create landing pages on separate services. Spacefast’s case to those organizations is that a deployment platform connected to Automattic’s existing products and enterprise experience could help them consolidate how they build and run those projects.
Keeping users as the web changes
Getting attention at launch does not guarantee that people will keep using a new AI product. Icoz expects some users to leave, including people who discover they are not interested in making apps. He said the product needs to make building easy and deliver better results than using Spacefast’s alternatives.
The service also arrives as AI chatbots and summaries change how people create and find websites. Icoz acknowledged that some people now make websites with ChatGPT or Claude instead of deploying something on WordPress. He also said some sites may not need a content management system as the web expands.
That shift gives Spacefast a role beyond simply extending Automattic’s established products. Its launch reflects the company’s attempt to serve projects created with new tools, even as the way people build and use websites continues to change.