Bluesky is giving Attie a broader job. The AI assistant, first introduced as a way to build custom social feeds without programming, is now being expanded into a research tool for the open social web.
The new feature is called Quests. It lets users ask Attie questions about information and news spreading across Bluesky and the wider network of apps built on the AT Protocol.
What Quests Adds To Attie
Attie started as a separate Bluesky product focused on helping users design their own algorithm and create custom feeds. The goal was to make feed-building easier for people who did not want to write code or learn the technical details behind the system.
Quests changes the assistant’s role. Instead of only helping users shape what they see, Attie can now be used to investigate what is happening across the broader Bluesky social network, which is nicknamed the Atmosphere.
That reach includes Bluesky itself and any app that integrates with the underlying AT Protocol. In practice, this means Attie is being positioned as a tool for exploring activity across a wider open social network, not just managing one user’s personal feed experience.
According to the company, users could ask Attie to gather information about trending topics. They could also use it to help identify influential accounts in a particular field or location.
Why Bluesky Is Expanding The Tool
The timing matters because Bluesky’s user growth has slowed over the past eight months. The social network saw its user base double to 40 million last October, within just a year, but it now reports around 45.6 million registered accounts.
That shift has pushed the company to look for tools and services that could help grow its user base and possibly monetize it. Attie is one of those experiments.
For now, the AI assistant is free. Still, Bluesky has considered charging for the service. The company has also been exploring other services, including a premium subscription and tools for power users.
Attie fits into that broader search because it gives Bluesky a way to offer something beyond the core social network. If users find value in building feeds, researching conversations, or understanding the Atmosphere more clearly, Bluesky may have a stronger case for paid tools later.
The Open Social Web Angle
Quests is not only about AI search inside one app. Its larger pitch is tied to the AT Protocol and the idea that users should be able to understand activity across connected services.
Jay Graber, Bluesky’s chief innovation officer, described Attie as a tool meant to help people make sense of the internet. Graber stepped down in March from her role as CEO of the company and has since been replaced by Toni Schneider, the former founding CEO of Automattic.
Graber’s framing is important because it shows how Bluesky wants to present Attie. The company is not describing the assistant mainly as a content generator. It is describing it as a way to reduce confusion, lower the expertise needed to work with the AT Protocol, and give users more control over their experience.
That distinction matters for Bluesky’s audience. Many Bluesky users tend to dislike AI for economic, political, and environmental reasons. The company has to balance those concerns with its need to generate revenue and support both itself and the AT Protocol development it leads.
What Happens Next
The new Attie experience is currently in beta. Users will be invited from a waitlist over the coming weeks.
More changes are also planned. Graber noted that Attie is being redesigned with accessibility features and a new logo, with additional updates expected in the months ahead.
Bluesky also has money to continue experimenting. In March, the company said it had raised $100 million in funding in a round that closed in 2025. That runway gives it room to test how AI might work inside the Atmosphere, alongside other possible services.
The important question is whether Attie can become useful without alienating the community it is meant to serve. Quests gives Bluesky a clearer answer to what its AI assistant is for: not just building custom feeds, but helping users research conversations, accounts, and trends across an open social network.