Apple’s next major Siri change could be more than a routine assistant upgrade. According to a report from Bloomberg’s Mark Gurman, Apple is planning a version of Siri that behaves more like an AI chatbot, with support for both voice and text inputs.
The reported shift matters because Siri has long been one of Apple’s most visible software features, while the current AI market has been shaped by chatbot-style products. If the plan moves forward as described, Apple would be bringing Siri closer to the interaction model popularized by services such as ChatGPT.
What Apple is reportedly building
The Siri chatbot is internally codenamed Campos, according to the report. It would be integrated into iOS 27, which makes the project part of Apple’s core software roadmap rather than a separate experiment.
The key change is the input model. Siri would work with both voice and text, giving Apple a path to make the assistant useful in more contexts. Voice remains central to the Siri identity, but text input would make the system feel closer to the AI chatbot tools that people now associate with longer questions, follow-up prompts, and conversational tasks.
The report says the Siri chatbot could be the focal point of Apple’s WWDC presentation in June. That would place the assistant revamp at the center of Apple’s developer-facing message, not just as a consumer feature but as a sign of where the company wants its AI interface to go next.
A change in direction for Siri
The reported plan also marks a notable turn from Apple’s previously stated approach. Apple senior vice president Craig Federighi had previously said he did not want Siri to be a chatbot. His preference, as described in the source article, was for Apple’s AI options to be integrated and available when needed.
That distinction is important. One vision treats AI as something woven into existing tools. The other puts a conversational assistant at the front of the experience. The Bloomberg report suggests Apple may now see a chatbot-style Siri as necessary, even if that was not the original posture.
The reason appears to be pressure from the success of other companies’ AI chatbots. The source article does not say Apple is abandoning integrated AI features. It does suggest, however, that Apple’s plan has changed as the market around AI assistants has moved quickly.
Why the timing is significant
The report arrives after a period in which Apple has been described as lagging behind in the AI race. The company delayed the rollout of a more personalized Siri multiple times, according to the source article. That delay is central to understanding why a chatbot-style revamp would attract attention.
Apple also spent last year looking for an AI partner. The company tested technology from competitors including OpenAI and Anthropic for a potential deal. Ultimately, Apple chose Google’s Gemini as its AI partner, and the two companies confirmed that partnership earlier this month.
Those details point to a broader repositioning. Apple is not only changing Siri’s interface, based on the report. It is also relying on outside AI technology after evaluating several major players in the field.
The competitive pressure around Apple AI
The source article also notes another possible concern for Apple: OpenAI is planning to enter the hardware space, with former Apple design head Jony Ive leading that effort. That adds a different kind of pressure. AI competition is not limited to software chatbots; it may also move into devices.
For Apple, that matters because the company’s strength has long been the connection between hardware, software, and services. If an AI company moves into hardware, Apple may see a stronger need to make its own AI experience more visible and more capable.
A Siri chatbot would be one way to answer that challenge. It would put Apple’s assistant back into the center of the conversation about AI, while keeping it inside Apple’s own operating system.
What to watch next
The reported plan is still framed around what could happen. The Siri chatbot could be integrated into iOS 27, and it could be a major part of WWDC in June. Those are important signals, but the source article presents them as report-based expectations rather than final public product details.
Still, the direction is clear enough to matter. Apple appears to be weighing a more direct response to the AI chatbot market, even after earlier comments suggested a different philosophy for Siri.
The most important questions now are straightforward:
- How closely the new Siri resembles a chatbot experience.
- How Apple combines voice and text inputs inside iOS 27.
- How Google’s Gemini fits into Apple’s broader AI plans.
- Whether WWDC in June becomes the moment Apple reframes Siri for the current AI market.
If the report proves accurate, Siri’s next chapter will not just be about making an old assistant more useful. It will be about whether Apple can turn one of its best-known features into a credible AI chatbot at a time when competitors have already shaped user expectations.