New web addresses could soon carry suffixes such as .agent and .agi, reflecting the growing prominence of artificial intelligence. ICANN has announced 1,615 applications from 481 applicants for new top-level domains, the endings that follow the final dot in a web address.
AI names draw a crowded field
Several applicants are competing for AI-related domain endings. Ten companies, including Meta and OpenAI, applied for .agent. Seven, including OpenAI, applied for .agi, while six, also including OpenAI, sought .asi.
Other applications use broader AI language. Four companies applied for .intelligence, and Meta is one of two applicants for .superintelligence. OpenAI submitted applications for 15 top-level domains in total; Meta applied for 21.
Those totals show how companies are positioning themselves around AI in the naming system of the web. An application signals interest, though it does not mean a suffix is already available or guaranteed to become an official domain.
Two paths for a new suffix
The applications include generic terms that many people or organizations could potentially use. Examples in this round range from .geek, .haha and .anime to .jackpot and .itiswhatitis.
The other category is made up of brand-specific endings, intended for a company’s own use. There are 345 brand applications, including .applebees, .bankofamerica, .zillow and .zoom.
Technology companies are seeking their own branded spaces, too. Meta applied for .facebook, .instagram, .messenger, .meta, .frommeta and .threads. OpenAI’s applications include .chatgpt, .codex, .openai and .gpt, while Anthropic wants .anthropic and .claude.
Bluesky applied for .bsky, with the apparent intention of incorporating the domain into usernames. If approved, branded endings could also give companies new ways to organize product pages and online identities.
New endings still have to win users
Applying for a suffix is only one stage in creating a top-level domain. Nothing from this round will be official before sometime next year, so the announced list represents proposals rather than a set of new addresses ready for use.
Even after approval, a domain ending needs people to recognize and use it. Some alternatives, including .ai and .app, have become somewhat popular alongside technology trends. Many others, such as .restaurant and .babysitting, have struggled to become familiar to people who continue to rely on .com and a few other established endings.
That history makes the number of brand applications notable. Only Google and a few others have accomplished owning their own top-level domain before. A company-controlled suffix may support memorable web addresses or usernames, but its practical value depends on whether people adopt it.
Why the applications matter
The current interest connects two enduring parts of the internet: emerging technology and the names people use to find and identify things online. AI companies are pursuing terms tied directly to their products and ambitions, while also seeking branded endings they could control.
Whether .agent, .agi or the many company-specific proposals become part of everyday browsing remains to be seen. For now, the applications show that organizations still see a web address as useful territory, even as more activity is mediated by AI.