A $99 Smart Ring Brings AI Agents Within Easy Reach

Natura’s Interface ring lets users call on AI agents with a finger press, while also tracking health metrics such as heart rate, sleep and activity. It is expected to ship in December or January, with a $9 monthly subscription planned after an initial three- to six-month free period.

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The ring makes AI agents easier to delegate everyday tasks to and includes health tracking, but the article mainly describes a routine product launch.

A $99 Smart Ring Brings AI Agents Within Easy Reach

Natura’s Interface is a smart ring designed to make AI agents available through quick requests, without reaching for a phone. The $99 device also tracks health and activity, combining voice access to digital services with everyday wearable features.

A small interface for everyday requests

A press of the finger lets users ask an AI agent to handle a task, capture a thought or help get something done. At launch, the ring is expected to connect with Meta’s Muse, Instinct, Grokbot, Claude, ChatGPT and other apps and agents.

Users can choose which agent handles a specific request. They might ask Claude to write code, Instinct to book a reservation, or Grokbot to take care of another task. Responses can come through connected headphones, an iPhone Live Activity or the NatureOS app.

The examples Natura describes range from starting a workout during a run to checking the day’s schedule after waking. A user could also request a shampoo reorder, ask the ring to turn off a TV and set an alarm, or record a meeting and send notes to a coworker.

Designed to stay with the wearer

Natura was founded by Carlo Edoardo Ferraris, who previously founded tech accessories company Rolling Square. The company’s first product was HumanPods, AI-enabled earbuds intended for interaction with AI agents. Natura later decided that advances in voice technology called for another form of hardware.

Ferraris told TechCrunch that the goal was access to agents throughout the day. The ring’s form is central to that idea: it can be worn while showering and sleeping, so users do not need to set it aside as they move through daily routines.

The company also sees the ring as a way to control devices, including computers. Ferraris expects more computer tasks to be handled by AI agents over time. He described a future in which spoken requests could cover activities such as filling out forms, messaging in apps, finding files and drafting presentations.

That vision depends on people adopting personal agents. Ferraris said the earliest audience is likely to be people in tech who already use them, while he expects broader access to agents to grow. The ring’s role as a screen-free interface is therefore a longer-term ambition, not a claim that it replaces those tasks immediately.

Health tracking and battery life

Alongside AI access, Interface tracks heart rate, resting heart rate, heart rate variability, sleep stages, daily movement, step count and skin temperature over time. Natura positions the health features as part of the same wearable rather than as a separate product.

The company says a full charge can last 6 to 12 days, depending on usage, and that recharging takes 100 minutes. Battery life matters to the ring’s always-available premise: frequent charging would mean periods when the device is not on hand.

Natura says the ring uses components comparable to those in products such as the Oura Ring and Samsung Galaxy Ring. It argues that bringing health tracking together with agent communication, meeting recordings and external memory distinguishes Interface from rings focused on health or AI alone.

Launch price and subscription plans

Pre-orders are expected to open next month, with shipping slated for December or January. Natura plans to start the ring at $99 to lower the cost of trying it, then raise the price later as it builds usage and demand.

The initial service period will be free for three to six months. After that, Natura plans a $9 monthly subscription fee. That means the initial purchase price is only one part of the expected cost for people who continue using the service after the free period.

Interface’s proposition rests on bringing together a physical shortcut to AI agents and a set of health tracking features. Whether users find that combination useful will depend on how naturally the ring fits into their routines and how often they want to call on connected agents.